Multimedia

Similar to transcription, subtitling too is the process of converting audio into text—this time to appear on videos and TV programs as floating text.     Subtitles must be faithful to the speaker, while also sensitive to the expectations of the target audience. There are two kinds of subtitling, Same-language subtitling (closed captioning): Floating text that is in the same…

Dubbing and voice over play a key role in the localization your video content.     Voiceover is used for:   TV and radio advertisements Announcements Promotional and instructional videos       Dubbing is used for:   Films Television series / soap operas Cartoons In voiceover, the focus is on the content of the video, and conveying the message…

Typesetting means preparing a text for reading. Quality typesetting shows your reader that you care.     Typesetters:   Arrange how the text is visually laid out Determine line spacing and font Decide on margins surrounding the text Set media query break points       Typesetting is used for both print and digital texts:   Books Newspapers Marketing materials…

When you localize a video, you:   Change/adapt the audio (transcript, dubbing, background music/sounds) Change/adapt the video (subtitles, on-screen text, playback speed)     Video localization is the best option for translating video content. Video localization:   Is audience-focused Is anything but literal translation Is sensitive to how differently visual media can be used between countries Considers the audience’s culture…

  A subsidiary of Word Wide, Ad Wide Kreatif designs, creates, and manages your digital marketing media. High quality, effective digital media can either make or break your business. For any digital text to be impactful: Sentences have to be short, sweet, and to the point. Your message has to be clear, and speak to the target audience. You have…