From small shops to massive department store chains to online shopping venues, retail is everywhere. Not only does it drive national economies, it drives the world economy.
For retailers to sell their products to international consumers, they rely on effective retail translation.
Similar to marketing translation and transcreation, retail translation is target-consumer focused.
A retail translator must:
- Be a creative copywriter and a superb researcher
- Have a technical mind
- Know the culture and psychology of the target consumer
- Be sensitive to terminology
Retail translation covers:
- Labels and packaging
- User guides and inserts
- Marketing collateral
- Corporate communications
- Legal texts
- Sales information
- Retail signage
- HR policies and procedures
From fashion boutiques to bookstores to Boxing Day discounts, no matter the subject, no matter language combination, at Word Wide, our terrific team of retail translators and transcreators have just the right set of skills to assist your retail business and make it thrive anywhere in the world! Better still, they are native speakers of the target language.