Less about translation, and more about adaptation, transcreation—similar to localization— is audience-focused and weighs in the tastes and expectations of the target culture.
Good trancreation not only speaks the language of your international clients and consumers, but more importantly, it caters to their psychology.
The slightest cultural misunderstanding can make or break your success.
Transcreation is particularly useful for marketing and promotional materials:
- Business cards
- Post cards
- Signs, banners, and posters
- News letters
- Be excellent copywriters in the target language
- Be outstanding communicators
- Be creative
- Know how the target culture thinks and ticks
- Have an eye for detail
At Word Wide, we take transcreation seriously and keep close tabs on the global market. Our team of experienced professionals are committed to adapting all of your marketing materials so you may win over your target consumers’ hearts and minds.